The Role of Product UI/UX Experts in Building Brand Loyalty and Trust

The Role of Product UI/UX Experts in Building Brand Loyalty and Trust

Table of Content

Any product that needs a manual is broken, - Elon Musk.

We have all heard that the first impression is the last impression.

Forbes has proved it right again by stating that users are less likely to buy from an app that is difficult to use, even if it offers better products at lesser prices.

So if you want to watch your venture grow, going for UX design services is a vital decision for your business. UX product experts develop a product that is also enjoyable for end users.

UX development is an intricate process that includes developing a product from scratch. This process starts with product research, wireframing, and designing. The UX product design process includes the following steps:

  • Understand
  • Define
  • Ideate
  • Prototype
  • Test
  • Implement  

What is UX product design?

94% of first impressions are design-related.

Graphic designers work just on the visuals, while the UX experience dives deeper to offer a meaningful experience to the users.

UX determines the look and feel of your product and is much more than what your eyes see. While a graphic designer looks after the images and design, UI/UX businesses focus on the customer journey. Product experts can help you with a lot more in addition to designing images, like:

  • User research
  • Creating user personas
  • Wireframing and prototyping
  • User testing

75% of consumers form an opinion about a website’s credibility based solely on its aesthetics.

How to Build Trust Through UX Product Design?

Users today are looking for efficient solutions that are accessible easily and in no time. So always consider the user's interaction with your product at every stage.

A website that is easy to navigate and presents needs-based solutions is more likely to be liked by customers. UX experts motivate visitors to interact with the content of your website, moving them up the sales funnel to increase their chances of converting. So, the importance of UI/UX design cannot be overlooked. The benefits it can bring to your company are:

  • Functionality such that it solves a problem for the users.
  • Reliability as it makes the product reliable.
  • Usability means that your product is easy to use.
  • Pleasurability so that the users enjoy using your product

Attract Users

A user-friendly website with pleasing aesthetics attracts users' attention. There are hundreds of websites offering the same products and services as yours.

Focusing on the user experience helps you understand how potential buyers think and can help you derive more conversions with a carefully structured architecture. When your website loads faster, is easy to access and use, it makes customer acquisition easier.

Build user-friendly products

With the growing competition in the market, customer loyalty determines the fate of a business. Loyal customers are the best marketing strategy. So hiring UX designers lets you follow a customer-centric approach, to win their trust. When your product design focuses on simplifying things for them, they are more likely to return.

They help you identify the bottlenecks in your product and provide feasible solutions by building empathy to increase customer retention.

Better engagement

Engaging the visitors with your website by making them stay is the first eminent step in the sales funnel. Experts say that the average user has an attention span of 7 seconds, and you have about 3 seconds to make them stay by making them believe they are in the right place.

After that, you need a thoughtful process to guide them to the right section to increase the chances of conversion. This is where the UX product experts come into play and can boost the ROI.

Generate better conversions

Revenue generation is the prime aim when launching the product, and investing in the user experience is the best way to increase it. UX designers provide you with customer insights for products liked by the users. Here are the elements experts use to make your website more interactive and increase the chances of converting visitors.

  • CTA’s
  • Easy navigation
  • Responsive website 

Focus on SEO-friendly products

Following UX design practices can also help your website perform better on search engines. Google encourages creating content for users and not for search engines. Since it focuses primarily on how users interact with your website and their ease of access, this also increases your search engine ranking.

Furthermore, search engines are the easiest way to increase your brand's reach. Good UX is good business. So hiring expert designers will contribute positively to your website's performance.

What are the benefits of following a UX design framework?

  • 74% of visitors are likely to come back to your site if it has good mobile UX.
  • (Source: Digital Intelligence Briefing)
  • The bounce rate increases by 123% if the page loading time exceeds 1 second.
  •  40% of users will abandon the website if it seems messy and shaggy.
  • 52% of users say a bad mobile experience will make them lose faith in the company.
  •  $1 spent on UX can bring back up to $100.
  • (Source: Forrester)
  • 53% of mobile site visitors leave a page that takes longer than three seconds to load.
  • According to BBVA, Gen Zers prefer "instantaneous apps" that require less personal information and are visually appealing.

Skills of UX product experts

UX product experts work as a bridge between the product development team and the end users. They ensure that the product meets the goals, is in sync with the founder's vision, and focuses on the end users.

They check that the product meets their needs and is easily accessible to them. Therefore, they need an eye for detail, problem-solving skills, and empathy. They should be communicative and team players to help the team achieve their goal and contribute to the user experience and revue growth.

Concluding Words

The experience you offer visitors affects how they perceive your brand. A software product would be intuitive, easy to navigate, user-friendly, and responsive. A well-planned design has the potential to drive more traffic to your site.

Talentelgia Technologies works with global clients. This enables our team to create an intriguing design that appeals to the eye and works in favour of your brand.

If this looks like something you want for your company, write to us at info@talentelgia.in and get a free consultation call!

About Author

Advait Upadhyay, the second director at Talentelgia Technologies Private Limited since January 2013, boasts 14 years of industry experience. As a tech enthusiast, he ardently shares insights on cutting-edge solutions, aiding entrepreneurs and firms with user-friendly mobile apps. His unwavering commitment to pushing boundaries motivates the team, establishing us as clients' top choice for custom web and mobile software. Advait champions the 'one team, one goal' philosophy.
~Advait Upadhyay