To give you the dictionary meaning specifically, Google AdWords is an online advertising way to make your website visible on the search engines and help marketers reach the customers instantly.
Google Ads are basically used to:
Attract more customers
Reaching the right people at the right time, and
Advertising locally or globally
To be seen by the people at the very moment they search for a particular thing in your area is what Google AdWords offer.
Google AdWords fundamentally offers Pay Per Click (PPC) that includes:
Cost Per Click (CPC) Ads
When we talk of how Google AdWords works, let us assume if a person searches on web for say ‘software developers’- the searches displayed by Google at the top and the bottom are generally ads.
The fact that how did Google know which ads to display is what is done by AdWords.
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