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Why should you be blogging for E-commerce websites?

Why should you be blogging for E-commerce websites?

Today we stand in a prospering culture of e-commerce websites. These websites are flourishing and every new company is launching an e-Commerce website. Business blogging is a marketing approach that uses blogging to get your business more online visibility.  

As web surfing has become the part and parcel of everyone’s daily routine, so has been blogging the widely adopted medium for reading, writing, and sharing information. Blogs are informal articles and prove to be a great way to drive search traffic to your website.

Blogging isn’t about publishing as much as you can, it’s about publishing as smart as you can”- Jon Morrow

The business building strategy today lies in combining your blogging efforts with the advertising strategies to double down and drive even more organic traffic to your e-commerce store.

Still not convinced? Let us discuss some of the major points indicating blogging as an essential part of an online e-commerce store:

  • Develop your store’s voice: Blogging allows one to share information about your business and its services besides allowing you to share opinions and thoughts on certain topics. Always be sure you write blogs with your audience in mind.
  • Convert traffic into potential leads: You always have an opportunity to convert the traffic coming to your website into potential leads. Just get blogging, try to put a call-to-action on every post – set a benchmark, and strive to improve that every month.
  • Establish a loyal & engaged online community: When you start posting content that is interesting and engaging at the same time, you tend to develop a loyal online readership for the long term which you can use to your advantage.
  • Internal & External link building: Blogs provide you an opportunity to boost your SEO by building internal and external links from and within your site.
  • Creating Calls to Action: Blogging always opens up new pathways to convert your readers into customers by tapping into their minds and grabbing their attention. When you’re blogging about more than your products, such as new trends in your industry, stories of success from your customers, answering frequently asked questions, etc. you can bring your visitors closer to being customers through call-to-action buttons.
  • Enhancing the visibility of your site: When you offer relevant and interesting content to read, people not only come over again but also share on their social media portals. This makes your brand popular and improves your ranking in the search engines as well.

Blogging is an additional as well as an everlasting option for your business. Keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. Therefore, content marketing is the key to any e-commerce business’s success.

Now that you’ve seen the light, and know all of the reasons you should have a blog, it’s time to get started and start writing!

Automation & the Future of Healthcare

Healthcare is said to be the most critical industry vertical constantly facing problems to cure the ailments and the serious medical conditions of the people. However, advances in AI and machine learning are driving key shifts in how technology is applied in everyday healthcare settings.

From improving the patient experience to enhancing medical procedures, technology functions as the engine driving the healthcare system forward. Digitization brought instant access to information, made sharing of information easier among healthcare professionals, and improved the efficiencies of patient outcomes. Automation has revolutionized the healthcare industry and made it more cost-effective for organizations to run day-to-day operations. 

How automation improves operational efficiency for the healthcare industry?

The main aim of introducing automation in the healthcare vertical is to redefine the level of personalized care that the patients deserve. Today’s automation technologies are far more capable than human administrators. Automating routine tasks such as reduction of administrative workloads, improvement of the consistency of patient care, elimination of waste, enhancement of information exchange, analysis of data, and monitoring of patients can all be streamlined in the healthcare organizations.

Let us talk about how automation is revolutionizing the healthcare sector:

Hassle-free admission processes

Automating the admission processes will ensure that the flow of information is smooth without any glitch and patients receive required care in the shortest time frame.

Faster data to enrich EHRs

The new application programming interfaces have enhanced patient care as practitioners get the information they need at just the right time in just the right setting.

Logistics and Inventory management

Regular management of inventory and logistics consumes a lot of time, effort, and resources. The healthcare facilities with the management of inventory and logistics as per the patient requirements can be automated to ease out the processes.

Reduced Operational costs

With automation at its place, hospitals do not need to overwork their staff which reduces the overall stress and increases productivity. Improving their ability to care for patients leads to fewer surgical or diagnostic mistakes.

Healthcare Appointment Scheduling

Rather than spending hours of your precious time on the administrative work, healthcare professionals can automate the healthcare appointment scheduling with the help of various software’s available. Patients can see when the appointments are available and book the slots according to their suitability.

Healthcare automation and HIPAA

Though healthcare organizations benefit from digitization and automation of healthcare data, the information they hold is confidential and considered as Protected Health Information subject to HIPAA’s Privacy and Security Policies.

Serious data breaches and security compromises are often the results of human error. By taking the human being out of the loop and automating data sharing and processing tasks, the likelihood of mistakes leading to security vulnerabilities reduces substantially.

By automating healthcare processes, hospitals can enhance clinical precision, reduce human error, improve patient satisfaction, and increase practice productivity. Automation has a lot of benefits to offer for the healthcare sector but still, there are many organizations that strive to move on this path and deliver exceptional patient experiences and healthcare facilities.

This innovation will surely streamline operations and empower healthcare organizations to focus time and resources on their core mission.

Start automating and make an impact on the crucial healthcare sector.

The Future of Education: eLearning Automation

In today’s rapidly evolving world, automation is everywhere changing the way industries and businesses function today. Automation has considerably led to workload optimization for employees across various industries eliminating the human inputs on a large scale.

If you work in the eLearning industry, you probably hear a lot about automation and its applications in various aspects. Automation is increasingly changing eLearning and how we create educational content for learners.

So let’s get started with some insight into how automation works and the ways it benefits the eLearning processes.

What is automation in eLearning all about?

When we think about what the word itself means- automation is a process that eliminates or minimizes human interaction. And that’s exactly what automation is used for in the eLearning sector improving the effectiveness of the courses while saving time and resources. Creating online courses can be very time consuming and often tricky at times to which eLearning helps in making your work life much easier.

If you are someone who creates online courses but isn’t involved in coding or programming, you probably think of automation as something that happens behind the scenes. Think of eLearning automation as a virtual robot that eases eLearning development. Right now, automation in eLearning is mostly a case of behind-the-scenes code produced by LMS providers and app developers. Algorithms work in the background to deliver the desired automation results.

According to a LinkedIn Workplace Learning Report, 60% of the talented developers spend more time and budget on online learning.

But what role does automation play in eLearning?

To generate eLearning courses, create assessments, and adjust the delivery of eLearning content to meet up with each learner’s needs, eLearning automation works with certain rules and instructions (algorithms).

  • For instance, a particular piece of eLearning content displays when any online learner passes through the online assessment. But if they do not meet the minimum requirements, the code behind-the-scenes may generate a resource list they can use to improve upon.

So, accordingly, your online course is perfectly meeting the needs of your learners at every step. And that’s how automation is helping you to do that.

  • Through eLearning automation, you can also generate an online quiz at the end of a course to allow the learners to assess their knowledge and identify any skill gaps.
  • It also allows you to keep track of individual learners and monitor their progress throughout the course.
  • Learning Management Systems (LMSs) are also automated so that eLearning courses are assigned automatically to the learners based on their profiles or departments.
  • Some LMSs have the capability to access the eLearning content that you’ve uploaded and automatically generate assessments.

Automation is everywhere today!

Collaborative robots or ‘Cobots’ used in the automobile industry, driverless cars, and the Amazon Go store shopping experience is completely automated and does not require human intervention, are all examples of how automation can simplify life. The virtual classes for students nowadays have been the most well-cited example of eLearning automation.

Stay tuned to remain updated about the eLearning trends!

Effective Remote Working: The New Normal

Working from home is awesome for many modern professionals every once in a while which feels to be a luxury to every employee. Though working from home has become a new normal nowadays due to the ongoing COVID-19 pandemic worldwide.

While working remotely, an effective leadership plays a very important role in the overall production of an organization. The main responsibility lies in easing the communication between employees, enable people and be caring towards each other. A two-way behavior of leading and collaborating works well in such work from home scenarios.

According to Naval Ravikant, an angel investor, advisor, and founder of AngelList, remote work is the future we all must get ready for.

Let us see some new and exciting ways for the employees and the leaders to make this new normal much more effective:

  • Communication is the key to success

Effective and well-established communication channels are vital for making remote working a success. Remote work becomes more efficient and satisfying once the organization sets up an ideal timing and frequency of having conversations over a defined mode of communication.

The managers, as well as the human resource department, should always try to schedule short interval calls from time-to-time even if not necessary. This keeps the employees more engaged in their work.

  • Well-being & timely encouragement to employees

It is very important for the managers to acknowledge the stress and empathize with the struggles faced by any employee during remote working at any point in time. Often asking a question about “How is the work going at your side so far?” makes a lot of difference and encourages the employees to work diligently and much more efficiently.

  • Leadership & Management

In this time of change and uncertainty, a bona fide leader will always turn out to be a successful one with his whole team intact. By setting up a mission, values, and purpose for every task will always make the employees adhere to the respective timeline of their tasks with a quick turnaround time even when working remotely.

  • Proper tools & resources

There are amazing tools to depend upon and make your communication and collaboration even more effective such as:

  1. SLACK for real-time messaging and information to flow smoothly across a team
  2. ZOOM for setting up a video conferencing call among all the team members which makes everyone feel more connected and aligned.
  3. GOOGLE DRIVE/DROPBOX used for sharing important files or documents across the team as well as with the clients all over.
  4. TRELLO for collaborating and getting regular and real-time status updates 24/7 or any other item at your convenience.

Working remotely on the whole has been quite a challenging aspect for organizations so far.

Always keep these five guiding principles in mind as the cornerstones for effective leadership while working remotely:

  1. Trust people to do the right thing
  2. Stay flexible
  3. Communicate often, regularly and clearly
  4. Enable and support your people
  5. Be caring
Are you Suffering from Technophobia?

Technophobia or Technophilia?
Yes, you heard it right- TECHNOPHOBIA, a state where people start aversing from technology and its continuous evolvement at a faster pace.
Stephen Hawkings, one of the greatest minds also warned us years before about the resurgence of technophobia. But what do you mean by the word technophobia? It is a feeling of severe anxiety associated with using anything technologically advanced. However, the technical name for this affliction, technophobia, is reaching its peak in the present age and every part of the modern world.

Technology is said to be paradoxical; it is meant to make our lives easier but sometimes actually complicates it further by making it difficult to use and learn. It differs from most of the other phobias as it does not welcome change and many tend to hate devices, computers, and gadgets as they are not used to it. The fear of technology is around as long as technology is continuously evolving at a rapid scale.
Many of the American’s greatest fear as well as the first critique of technology and its impact on the world has been technophobia. As technology has developed over the years, so have our fears as it is too good at mimicking humans as a species.

Technology as Humans: Today most of us fear technology for one or the other reason. Even those at the forefront of artificial intelligence world worry that machines could soon be better humans than humans themselves. In short, our fear of technology today is slightly different than that in the past where machines are aspiring to take place of humans.

However, knowledge is the best way to overcome this fear. People suffering from technophobia should prefer sharing their ideas, information, and knowledge and it is something they should not feel embarrassed about. Some exposure, as well as behavioral therapies such as Cognitive Behavioral Therapies(CBT), have been proven effective in treating conditions like technophobia.

Top Software Testing Tools

The demand for delivering quality software faster or “Quality at Speed” requires organizations to search for various techniques such as Agile, continuous integration (CI), and DevOps methodologies. Test automation is an essential part of these aspects.

Automation testing is one step ahead of manual testing. It saves the human effort and time up to a great extent. Automation testing means running the software programs that execute test cases automatically and produce the test results without any human intervention.

Let’s get to know about some of the famous tools:

– Javascript testing with Jest

An open-source project maintained by Facebook especially well suited for React code testing. It can test any Javascript code with main features as:

– performs snapshot testing

– fast and efficient

– opinionated and provides everything you require without making any choices

– Enzyme

Enzyme is a Javascript testing tool for React which allows you to manipulate, traverse, and in some ways simulate runtime given the output.

Enzyme’s API is meant to be intuitive and flexible for DOM manipulation and traversal.

– Mocha Testing Framework

Mocha is a feature-rich JavaScript test framework running on Node JS and making testing simple and fun in the browser. Mocha tests run serially, allowing for flexible and accurate reporting while mapping uncaught exceptions to the correct test cases. Installation of Mocha is straight forward and done via a Node package manager (NPM).

– Appium Testing Tool

Appium is an open-source tool for automating native and hybrid applications on iOS mobile, Android mobile, and Windows desktop platforms.

Appium is “cross-platform” i.e. it allows you to write tests against multiple platforms (iOS, Android, Windows), using the same API.

– Apache J Meter

J Meter is a pure Java open-source software designed to load test functional behavior and measure performance. It is originally used for testing Web Application or FTP application. Some advantages of using J Meter:

  • Open source license
  • Independent platform
  • Easy installation
  • Multiple testing strategies
  • Highly extensible

Software development practices change over time, so do the tools and technologies. Each of the above testing tools has unique features to offer in addressing the growing challenges of software automation in the years ahead. Such changes aim to improve productivity, quality, customer satisfaction, to tackle ever-shorter delivery time, and to deliver successful products and services. Software testing plays an important role in achieving these objectives.

Developing PWAs with Angular JS

For quite a while we have been noticing a huge interest in Progressive Web Applications (PWAs) and has gained a lot of momentum in the front-end world. More and more companies are developing applications using this concept.

Progressive Web Apps are basically the user experiences that have reach of the web by combining new technologies with the established best practices for creating experiences which are:

  • Reliable – A PWA when launched from a users home screen , loads meaningful content regardless of the network conditions.
  • Accessible – A good, responsive and accessible design ensures the application to work on new devices with faster interfaces to respond.
  • Engaging – Offering immersive full screen experience making it easy for users to get into the app and even re-engage the users with web push notifications.

Adding PWA capabilities to an Angular app:

In this blog, we will go ahead with discussing about how an Angular app can be supported with PWA capabilities or converting an Angular app into PWA Angular App.

To make existing angular app as a PWA, we need to focus on the following points:

  1. Register a service worker( used as a ‘proxy’ between client-side and server-side application)
  2. Service worker response to be 200 when offline.
  3. Availability of content even when Javascript is not available
  4. Use HTTPS
  5. Add manifest for the splash screen of your application

All this may sound weird for the newbies in Angular development but no need to worry, we will assist you by providing a step by step guide further.

Step-by-Step Guide To an Angular PWA Application

– Start by setting up a new Angular project.

Step 1: Install CLI of angular

npm install -g @angular/cli”

Step 2: Creating new angular app with the angular CLI

ng new angularPwa”

angularPwa” is the project name( Choose your preferred name)

It may ask you the following Options:

op1: Would you like to add Angular routing?

Type “Yes” if you want default Routing of Angular then hit enter

op2: Which stylesheet format would you like to use?

Select any of the css format you want to use eg. CSS, SCSS etc.

Step 3: To test your angular app you need to run the following command

ng serve –open

It will run your app on

– Now, check whether your app is a Progressive web app or not for which you can use “lighthouse” tool of google chrome (https://developers.google.com/web/tools/lighthouse/)


Step 3:To test your angular app you need to run the following command

ng serve –open

It will run your app on http://localhost:4200/

– Now, check whether your app is a Progressive web app or not for which you can use “lighthouse” tool of google chrome

– It gives you approx 36 points out of 100 and shows the list of the failure conditions, which are required for a PWA application.

– Now to make our application as PWA we need to make sure our application fulfill all the criteria listed on the lighthouse testing tool.

I am using Angular CLI version 6 to make out angular application as a progressive web application.

-Go on your project root directory and run this command:

ng add @angular/pwa”

It will create the following files in our application:

1: It created “ngsw-config.json in our root directory

2: It creates some different size of icons under “src/assets/icons/”

3: Creates a ”mainfest.json” in “src” directory

4: Updates the following files: Angular.json, package.json, src/app/app.module.ts and src/index.html

1: Ngsw-config.json- This file is responsible for the service worker configuration. Service worker are used for the caching of our application. We can cache different js,css,images and icons files as per our need.


2: Angular cli creates different sizes of icons which are used for app icon and splash screen. These icons are served format of the manifest file. For different size of screen, angular servers have different icons.

3: Manifest.json: It is responsible for “Add To Home Screen” popup once your application is served over the web. It contains the meta data of your angular app such as “name”,”short)name”, “theme_color”,”icons” etc.

4: These files are updated by just using the created files to make our application work as a progressive web application. Example- in src/app/app.module.ts

We will see the following changes:

import { BrowserModule } from ‘@angular/platform-browser’;

import { NgModule } from ‘@angular/core’;

import { AppRoutingModule } from ‘./app-routing.module’;

import { AppComponent } from ‘./app.component’;

import { ServiceWorkerModule } from ‘@angular/service-worker’;

import { environment } from ‘../environments/environment’;


declarations: [


imports: [



ServiceWorkerModule.register(‘ngsw-worker.js’, { enabled: environment.production })],

providers: [],

bootstrap: [AppComponent]})

export class AppModule { }

– Now we have added all the things which are required to make our application as PWA

– Here it looks like a manifest.json file

{“name”: “angularPwa”,

“short_name”: “angularPwa”,

“theme_color”: “#1976d2”,

“background_color”: “#fafafa”,

“display”: “standalone”,

“scope”: “/”,

“start_url”: “/”,


[{“src”: “assets/icons/icon-72×72.png”,

“sizes”: “72×72”,

“type”: “image/png”},

{“src”: “assets/icons/icon-96×96.png”,

“sizes”: “96×96”,

“type”: “image/png”},

{“src”: “assets/icons/icon-128×128.png”,”sizes”: “128×128″,”type”: “image/png”},

{“src”: “assets/icons/icon-144×144.png”,”sizes”: “144×144″,”type”: “image/png”},


In the above blog, we have illustrated how to add PWA features to an Angular application by adding a manifest, service workers and sample app icons. We should remember that the ideas and concepts used by PWAs are not that new and can be incorporated easily into your existing applications.


Mobile application development is driven by advancements in technology which has drastically increased the usage of mobile phones and applications. With almost 180 billion mobile downloads and 1 billion smartphones in a year, mobile app development has become one of the growing and leading IT sectors of the of the world.

As the mobile app development sector is the most prospering one nowadays , it is very important for businesses to have a vision for next few years to remain in pace with the rising technological development. Nowadays having a mobile phone has become a kind of ncessity which not only enables you to access the services online but also connect you to the physical world to meet a number of basic necessities.

The mobile application development is going through many changes and the trends in this era of mobile application development are as follows:


These apps would help the users to experience the applications without even installing them. It saves users time by avoiding the whole process of downloading the app and then installing it to access all its features. All you need is a high speed internet connection.


Internet of things is all about connecting one device to another in the world of technology. It has grown exponentially with smart devices and wearables for both consumers and the businesses which would require applications to manage, analyse and present the data.


According to the Cisco VNI Global Mobile Forecast (2015-2020), cloud apps will drive around 90% of the total mobile data traffic by 2019 globally and the cloud data would increase by 11 times more approx. Now we can expect much powerful applications occupying less space in smart phones.


Most of the mobile apps do not pass even the basic level security tests which is the most important feature every mobile application related to data storage must ensure. This is done to avoid the malicious trackers from stealing the private data. Thefts can be avoided by using authorized APIs, writing secure codes, encrypting the data etc.

Why Native Apps are better than Hybrid?

Nowadays there’s a mobile app for almost everything from dating, ride sharing, music, currency rates and news, weather forecast etc. Perhaps we simply cannot imagine a world without smartphones and their companion mobile applications. From starting our days to the good night sleep, applications have become an integral part of our present-day life.

You might be thinking of developing a mobile application but somehow confused how to go about it due to the various technologies being used to develop the applications. And a modern person is unaware of the difference between a native and a hybrid application which leads to such confusions.

Before entering into the world of mobile applications, one must understand the basic difference between the two apps and the approach they wish to move on.


A native app is a smartphone application developed specifically for a particular mobile device or operating systems such as Apple iOS or Android OS. These applications are developed in native languages such as Java in case of Android and Objective C/Swift in case of iOS and downloaded exclusively from the official app stores i.e. Google Play store and Appstore respectively. Let’s have a look at some pros and cons of native mobile apps:


  • Full integration of the device
  • Better UX standards
  • Works without internet connection
  • More secure and safe
  • Excellent performance in terms of speed


  • High development and maintenance expenses
  • Works on a single operating system
  • Long and tedious process for the apps to get accepted


Hybrid applications are those which are created for use on multiple platforms such as Android, iPhone, and Windows. This is a cross-platform application which is developed at once for all the platforms saving your time and efforts. These are developed using HTML5, CSS, and JavaScript with the interactive parts in jQuery or similar languages. Here are some highlights of hybrid apps:


  • Less expensive development process
  • Can be used on all platforms
  • Faster development
  • Only one code base to deal with
  • Efficient scaling


  • Slow performance in contrast to native apps
  • Poor UX
  • Dependence on a third party wrapper
  • Not suitable for long terms

Which one to Choose- Hybrid or Native?

Each type of application has its own strengths and weaknesses, thus the key to ultimate decision depends upon the end goals of the business as well as the user experience.

More often, hybrid apps attract more audience because of their easy availability approach, cost saving and compatibility with more technologies. But if we look at a longer duration, these applications might be a trouble as many features won’t be accessible at all platforms and devices.

Whereas the native apps are fully in coordination with the terms of performance and the built-in functions. Also, these apps can be used offline which makes the access faster. Though we need a bigger investment at the beginning native applications keep us sorted for a longer term by offering a better user experience and industry standards.

Though native apps are outperforming the hybrid apps in terms of speed and other technical aspects, the right choice between native and hybrid apps ultimately depends on the type of features that are required in a particular business.

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