”There is only one boss – the Customer. And he can fire anybody in the company simply by spending his money somewhere else.”
Though customer satisfaction can never be guaranteed, but do you agree with the above proverb? If you really don’t, then God bless your business.
In the above maxim, the emphasis is on CRM and its software. There was a time when customer relations managers had to interact with their customers in person and discuss about their prerequisites and concerns. Now, the technology is quite advanced which invented the CRM concept and made this job easier.
CRM lets a company track everything about each movement of their customers, improves work quality and helps in evolving up your organization.
Let us figure out statistically how CRM software will be the king in 2016.
– It is not about spilling the beans, but it is as per 2016 statistics that says,”a CRM software will mark a big, positive difference in sales exponentially.”
– Even, Gartner has predicted that the CRM market will make a business of $36 billion by 2017.
– In fact, to drive sales productivity, 53 percent of top-ranking organizations have already invested in CRM as of now.
Now, let us move on to its advantageous phase and discuss some prerequisite of CRM.
Is your data consistent? Have you organized your contacts alphabetically or in a regional order? Are you done with the information you need about your contacts to sell or market to them? Are you well-aware of your activities like sending personal email, invoice, meeting or a phone call, etc. required for sales and marketing process? The tribulations associated with this scenario are endless, it seems!
What is important that you must do everything perfectly from your end else you will land in a big trouble.
CRM – The Beneficial Phase!
Not only it proves to be beneficial for your customers, but for your organization too. How? Let’s dive in. Through CRM, data is collected, deployed by the marketing department to make further significant changes that satisfy existing customers along with new ones. Therefore, new customers and clients bring an increment in revenue.
Moreover, a CRM system improves your marketing strategies that enable you to gauge your customer’s actual reaction towards your service. It builds a better future as well.
Always remember, investment in CRM is one of the wisest decision you will ever make for your business, but you need to have patience as nothing happens overnight.